Several factors should be considered when starting a business, including business name, target audience, internal structure, and brand image, to name a few. As any successful business owner will tell you, these critical decisions can make or break your business. If you make a small mistake, you risk falling into oblivion before you even begin.
For the purposes of this article, we’ll focus on one of the variables listed above: branding. When you think about it, your company logo and branding are the first things people notice about you, so make sure they make a positive first impression. According to a study published in the Journal of Consumer Research, a corporate emblem is considerably more essential than previously thought. This study found that everything from the design of a logo to the colors used affects how customers perceive a business and all it has to offer.
Why does your business need a logo?
There are millions of businesses for consumers to choose from, and some of them are guaranteed to be more appealing to you than others. If you like racing, a racing logo can help you stand out from the competition. Companies have logos because they try to attract customers. In fact, it’s been shown that when it comes to deciding who to buy something from, companies with logos are often preferred over those without.
That said, logos will also help you attract investors. As mentioned earlier, there are so many companies out there that it can be hard to stand out, even if you have a great idea and product. Investors are constantly on the lookout for new opportunities, but you’ll be immediately ignored if you don’t present a professional image.
Now let’s look at the more specific reasons why your company logo is important:
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Your logo helps explain your brand
This is probably the most obvious reason to have a logo, but it’s also one of the most important to understand. For your business to succeed, customers need to know what you do, what you care about, and what you value. Logos help bring you, your business, and your brand to life. They are what connects you, your product and your customers.
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It makes a strong first impression
When you think about it, a first impression is important. After all, the first time someone sees your business, it should leave a lasting impression. Your logo is a big part of that. It should be catchy, memorable and, in some cases, fun. A good logo can help you make a great first impression and quickly grab people’s attention before they even know about your business.
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It creates a professional image
Your logo should be professional and representative of your company’s brand. Something that makes your business look like an overnight hobbyist operation is going to hurt you and your business. Professionalism is essential in today’s market, and a logo plays a vital role in this regard.
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Promotes brand loyalty
When you create a professional, recognizable and memorable logo, you will be able to foster brand loyalty. People will feel loyal to your logo and they will come to associate it with your business and the experience they will have when they buy from you.
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Help your business get noticed
Having a recognizable logo will help you gain visibility. You will be able to stand out from the competition and your brand will start to come to mind with potential customers when they are able to buy.
Conclusion
If you’re ready to take your business to the next level, it’s time to figure out how to get the right logo for your business. It can be hard to find something that works, but if you’re persistent enough and put enough time into it, you’ll have to tackle it sooner or later.
Crowdsourced logo creation is a fun way for small businesses to get a custom logo at an affordable price. 48hourslogo offers logo contests in 48h format. Just enter your design brief and you can get a dozen custom logo design ideas from many different designers. Choose the design you like and receive a complete logo package file from the designer. All other non-winning designs will automatically be entered into the premade 48hourslogo store that future customers can buy directly from the designer and customize to create their own logo.
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