Wabash Unveils Rebranded Trailer With New Company Logo
LAFAYETTE, Indiana, July 14. 2022 (GLOBE NEWSWIRE) — Wabash (NYSE: WNC), the visionary leader in connected solutions for the transportation, logistics and distribution industries, today unveiled its first rebranded trailer with the new Wabash from the company® logo.
This revelation comes after Wabash announced a rebranding of the company, uniting its products and services, employees, customers and business partners as “One Wabash” earlier this year.
“Our family of brands is stronger together and it’s exciting to see that vision brought to life on our trailers today,” said President and CEO Brent Yeagy.
The rebranding follows other key milestones in Wabash’s strategic growth, including rallying employees around a new goal to change the way the world reaches you.®; leveraging the Wabash management system to achieve excellence; reorganize into a customer-centric operating model; and aligning the company’s financial reporting structure with the new organizational design and go-to-market strategy.
“The entire city of Lafayette joins Wabash in celebrating today,” said Tony Roswarski, Mayor of Lafayette. “The new blue Wabash logo is a sign of Wabash’s continued commitment to innovation and community, and we’re thrilled that Wabash is calling our great city of Lafayette ‘home’.”
Wabash’s entire line of industry-leading box trailers, flatbed trailers, tank trailers, truck bodies, treatment systems, parts and services are also set to be rebranded with the new Wabash logo by the end of the year.
Wabash: changing the way the world reaches you®
Wabash (NYSE: WNC) is the visionary leader in connected solutions for the transportation, logistics and distribution industries that is changing the way the world reaches you®. Based in Lafayette, Indiana, the company enables its customers to thrive by offering insight into tomorrow and delivering pragmatic solutions today to move everything from the first mile to the last mile. Wabash designs, manufactures and services a diverse range of products including: dry and refrigerated cargo trailers, flatbed trailers, tank trailers, dry and refrigerated truck bodies, structural composite panels and products, aerodynamic solutions for trailers and specialty food grade processing equipment. Learn more at www.onewabash.com.
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