6 Factors to Keep in Mind Before Designing a Business Logo

Before creating a logo, the very first question that comes to mind is WHY do you even need the logo?

So, the answer is that the logo is the first impression or face conversation that starts the conversation with your audience. You might hear the saying “The first is the last impression” However, this is not suitable for all scenarios, when you start dealing with the big giants or the unicorn companies then in this case the logo becomes the medium strong communication.

And, when I say communications, it means that your logo is the representative of your company and highlights the values ​​that you transmit to the public. On the other hand, there are great companies that offer logo design services with good business visualization.

However, if you are looking to create a logo for your own business, I am going to share 6 factors you need to keep in mind. Before we discussed, let’s talk about some famous company logos along with their messages.

Companies with catchy messages in logos

I have these cool companies that have learning messages hidden in their logos. So, I thought why not share with you too for inspiration.

Baskin Robbins

Well, who does not know the famous company Basking Robin – which was founded in 1953. If you focus on the logo, the character “B” is designed in such a way as to represent a number of 13. And, you know this fact , at the beginning they started selling 31 flavors and why 31 flavors because we mainly have 31 days of the month, alternately. So reverse the number to “13” to make it a “B”.

So, as a consumer, we can have 31 different flavors every day of the month.

Amazon

Let’s talk about another renowned e-commerce store which is Amazon. Have you ever wondered what that little arrow at the bottom of the logo means? The arrow represents A – Z, which means that everything is available on Amazon that falls between or everything between these characters.

Apple

You know, everyone wants to flex with Apple products, and why not! They design and manufacture that attract and grab the attention of the public. The Apple has the bitten ‘Apple’ and the reason the designer cites is that he left the Apple logo half cut off to show scale.

Rob Janoff revealed this statement in 1977 in one of his interviews.

Beats

The Beats logo actually represents the person inside the headphones. Let’s find out how?

The letter “b” is surrounded by a circle. The circle actually represents the head of a human. And, the letter “b” that is formed actually represents the helmet.

Dell

Dell founder, Michael Dell has a vision to change the world of his company and that’s why you’ll see the character “E” with the slant which stands for “turn the world on its ear”.

Now you have enough inspiration on how your logo should represent the message to your audience. So, it’s time to define some of the factors you need to keep in mind before finalizing a journal for your business.

6 factors to ensure for your logo

I believe that following these quick factors will help you find the brilliant ideas for your own business logo,

1. Simplicity

If you want your logo to stand out from your competitors or the sample you are offering to your client, always make sure you have simplicity in mind. Now you must have in mind the question of what it takes to create a simple logo.

The first thing is to choose the font wisely, color options and graphics are the most crucial step. If I just take an example of Nike. The logo is crystal clear and gives aesthetic vibes and nothing more than a monochrome swoosh.

2. Originality

Let’s talk about originality then, it’s a complete art and the designer has the test here, how they shape the logo samples while maintaining the business goals. Designers look for inspiration and there’s nothing wrong with that, but originality comes with experience. The skilled designer always has these traits that he/she understands the business purpose and the requirements of the clients and tries his best with originality.

I believe that originality would mark your mind and it is not easy to forget it. Here is one of the quick examples, let me know what you think?

1. Versatility

You know that the logo plays a vital role as it gets placed on different digital media spaces like websites and social media platforms. Additionally, the logo is also used for outbound marketing, such as printing on custom t-shirts, mugs or keychains, and more.

As a designer, you need to make sure that the logo you create should be versatile and adaptable on any platform you choose. In short, you also need to think about the spaces your logo is going to place so that it can look representable and convey the exact message.

2. Scalability

When we talk about scalability it means there is NO pixelation issue so if the logo is printed for any type of brochure, business or billboard. This shouldn’t fix the sizing issues.

In order to achieve the scalability of your logo, the designer should create the logo in vector format. The reason for this is that vector files are created with the scaling factor in mind, so your logo will look just as sharp when displayed in large size.

3. Balance and proportion

A balanced and well-proportioned logo design means you’ve used the right amount of text, colors, and animations or graphics. Balanced aspects always attract user’s attention and make your look unique among competitors.

4. Timelessness

Companies have a policy of rearranging the colors of the logo and that’s okay and it’s actually occasional. For example, BFCM, Christmas or Halloween companies, so what they do, they add elements according to the festive happening.

But one thing is really while discussing the timelessness factor that your logo should look as modern, clean and aesthetic after 10 years as it does today.

Last words!

That’s it! If you are a designer and you come to this long. Next, I want to congratulate you for reading my blog post to the end. If there are other design aspects you think I should cover, feel free to share your thoughts in the comments section. So far, good design!